[From Seth Godin, Stop Stealing Dreams http://www.squidoo.com/stop-stealing-dreams]
In the words of a Columbia University student, that’s the truth. If you choose to get an education at the same time, well, that’s a fine bonus, but with free information available to all, why pay $200,000 for it?
Of course, once a college student realizes this truth, the entire enterprise loses its moorings. The notion of motivated students teamed up with motivated professors falls apart, and we’re back to the contract of adhesion, to compliance-based education, to a scarce resource (the degree) being dispensed to those who meet the measurable requirements.
Hofstra University spent more than $3.5 million sponsoring a presidential debate in 2008. In exchange, they got 300 tickets for students (that works out to about $10,000 a ticket) and, as they’re happy to brag, a huge boost of publicity, apparently worthwhile because it makes their degree more valuable (famous = good). That famous degree then leads to more applicants, which allows the University to be more particular about their SAT scores and admission rate, which leads to better rankings in U.S. News, which leads to more applications and ultimately, more donations and a raise for the university’s president.
But did anyone actually learn anything?
Tags: stopstealingdreams
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