51. How they saved LEGO

[From Seth Godin, Stop Stealing Dreams http://www.squidoo.com/stop-stealing-dreams]
 

Dr. Derek Cabrera noticed something really disturbing. The secret to LEGO’s success was the switch from all-purpose LEGO sets, with blocks of different sizes and colors, to predefined kits, models that must be assembled precisely one way, or they’re wrong.

Why would these sell so many more copies? Because they match what parents expect and what kids have been trained to do.

There’s a right answer! The mom and the kid can both take pride in the kit, assembled. It’s done. Instructions were followed and results were attained.

LEGO isn’t the problem, but it is a symptom of something seriously amiss. We’re entering a revolution of ideas while producing a generation that wants instructions instead.


Tags: stopstealingdreams

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Digital Citizenship Topic Strands

"Digital Citizenship" ends up being a broad term used to discuss a variety of topics. Responses from the survey included the following. To suggest additional topics, please respond to the survey.

EDUCATION & CLASSROOM 

  • 21st Century Skills
  • Appropriate Technology Use
  • Citation
  • Classroom 2.0
  • Creative Credit and Copyright
  • Creating Adult-Student Dialog
  • Critical Thinking
  • Curricular Integration
  • Digital Certification
  • Digital Curriculum
  • Digitization of Academic Content
  • Educational Technology
  • ePortfolios
  • Grade-level Programs
  • Libraries and Their Role
  • Mico-credentialing / Badges
  • Online Collaboration
  • Online Engagement & Participation
  • Parental Involvement
  • Professional Development
  • Social Media in Teaching & Learning
  • Student-led Activities
  • Student Voice

GAMING

  • Multiplayer Gaming

 

GLOBAL

  • Global Citizenship
  • Global Collaboration
  • Global Connecting
  • Global Education
  • Global Learning
  • Intercultural Communication
  • Intercultural Understanding

GOVERNANCE & POLITICS

  • Censorship
  • Civic Education
  • Digital Inclusion
  • Equitable Digital Access
  • Freedom of Speech
  • Government Accountability
  • Information Power Shifts
  • Informed Citizenry
  • Net Neutrality
  • Political Conversation
  • Regulation
  • Social and Political Movements
  • Threats to Democratic Principles

HEALTH AND WELL-BEING

  • Digital Health and Wellness
  • Digital Life Balance
  • Social and Emotional Well-Being
  • Self-Image and Identity
  • Screen Time
  • Social Media Wellness


INFORMATION, MEDIA, & NEWS LITERACIES

  • Algorithmic Influence
  • Critical Thinking
  • Data Shaping
  • Digital Creation
  • Digital Curation
  • Digital Literacy
  • Echo Chambers
  • Evaluation Skills
  • "Fake News"
  • Financial Incentives / Cui Bono
  • Information Literacy
  • Media Literacy
  • Media Creation
  • Metaliteracy
  • News Literacy
  • Participatory Digital Environments
  • Producing and Sharing Information
  • Purposeful Consumption and Feed Readers
  • Search Algorithms
  • Source Evaluation
  • Web Literacy

ONLINE TEACHING & LEARNING

  • Blended Learning
  • Digital Badges & Certification
  • Instructional / Learning Design
  • Online Learning
  • Online Teaching


ONLINE COMMUNICATION, PRESENCE, & PERSONAL BRANDING

  • Appropriate Commenting
  • Digital Communication
  • Digital Etiquette / Netiquette / Respect
  • Digital Footprints
  • Digital Identity
  • Digital Reputation
  • Online Presence 
  • Online Reputation
  • Personal Image (Persona) and Identity Online
  • Professionalism
  • Respectful Behavior


PRIVACY & LEGAL

  • Copyright
  • Creative Commons Licensing
  • Digital Image Use
  • Digital Law and Legal Compliance
  • Digital Privacy
  • Digital Responsibilities
  • Digital Rights
  • Fair Use
  • Permissions
  • Plagiarism
  • Privacy Settings
  • Privacy Tools
  • Respecting Intellectual Property


SAFETY & SECURITY

  • Blockchain
  • Cybersecurity
  • Digital / Internet Safety and Security
  • Identity Theft
  • Managing Personal & Photographic Information
  • Password Management
  • Personal Accountability Online
  • Personal Data Storage and Security
  • Predators & Predatory Behavior
  • Protecting Private Information
  • Risk Management Online
  • Staying Safe Online


SEARCH

  • Search Literacy and Skills
  • Search Result Shaping
  • Search Tools


SOCIAL ISSUES

  • Digital Access
  • Digital Communication
  • Digital Divide


SOCIAL MEDIA

  • Balancing Online and Face-to-Face
  • Social Media Behavior
  • Social Media Safety
  • Social Media Skills

OTHER

  • Accessibility
  • Artificial Intelligence (AI)
  • Crowdsourcing
  • Digital Commerce
  • Digital Life
  • Digital Nomads
  • Open Access
  • Seniors and Technology Use
  • Social Media Use
  • Virtual Reality

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